Advanced Typography Final Compilation and Reflection
01/04/2022 - 01/07/2022 / Week1 - 14
Ellyn Saw Mei Hui / 0353358
Bachelor of Designs (Hons) in Creative Media
Advanced Typography Final Compilation and Reflection
LINKS
♡ All lectures and recordings completed in
AdTypo_Task 01 - Exercises
AdTypo_Task 01 - Exercises
♡ Task 01
♡ Task 02
♡ Task 03
INSTRUCTIONS
<iframe src="https://drive.google.com/file/d/17VaIOdq3wHU7TwoEiPXCyTZDDFDKcqzF/preview" width="640" height="480" allow="autoplay"></iframe>
TASK 01 - EXERCISES :
♡ Week 01 - 04, 01/04/2022 - 22/04/2022
TOTAL TIME SPENT :
♡ Exercise 1 - Typographic Systems (36 hours)
♡ Exercise 2, Part A - Finding Type (21 hours)
♡ Exercise 2, Part B - Type and Image (7 hours)
TASK 01: EXERCISE 1 - Typographic Systems
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| Fig 1.1 Axial System, FINAL JPEG |
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| Fig 1.2 Radial System, FINAL JPEG |
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| Fig 1.3 Dilatational System, FINAL JPEG |
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| Fig 1.4 Random System, FINAL JPEG |
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| Fig 1.5 Grid System, FINAL JPEG |
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| Fig 1.6 Transitional System, FINAL JPEG |
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| Fig 1.7 Modular System, FINAL JPEG |
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| Fig 1.8 Bilateral System, FINAL JPEG |
<iframe src="https://drive.google.com/file/d/1XV8jlzI2Amq_VIYqfjk4lGCj9gtDqj_n/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 1.9 The 8 Typographic System, Final PDF.
<iframe src="https://drive.google.com/file/d/1ZKWgruHE2mbOY-Ahc80ddzNqCSNkoBxl/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 1.10 The 8 Typographic System, Final PDF with grids and guides
TASK 01: EXERCISE 2 - Type and Play
♡ Part A, Finding Type
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| Fig 2.1 Psychedelic image from Google (for extraction) |
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| Fig 8.4 Skecth & extraction PART A |
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| Fig 8.5 Skecth & extraction PART B |
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| Fig 2.2 Compilation of type progression (FINAL) |
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| Fig 2.3 Comparison of extraction & final ver. |
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| Fig 2.4 Final Type Design |
<iframe src="https://drive.google.com/file/d/18lq_7eFKhkSri4yYLgh5iUm52r61NKYV/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 2.5 Final type design PDF
♡ Part B, Type and Image
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| Fig 3.1 type & play FINAL JPEG |
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| Fig 3.2 type & play comparison FINAL |
<iframe src="https://drive.google.com/file/d/1AVP6t3e4FRyr-U4xb0SsX261Pr0OMLfH/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 3.3 Type & Play FINAL PDF (original & manipulated image)
TASK 02 - KEY ARTWORK & COLLATERAL:
♡ Week 05 - 08, 29/04/2022 - 20/05/2022
TOTAL TIME SPENT :
♡ Task 2A - Key Artwork (36 hours)
♡ Task 2B - Collateral (48 hours)
TASK 2A: KEY ARTWORK
Occupation: Florist
Organiser: Ellyn Saw
Event: Eternal Serene - Flower exhibition
Slogan: Come and Enjoy the Spring Breeze!
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| Fig4.1 FINAL key artwork JPEG |
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| Fig 4.2 FINAL key artwork (coloured) JPEG |
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| Fig 4.3 FINAL key artwork simulation JPEG |
<iframe src="https://drive.google.com/file/d/1WqDxYMMdd9ZIkdYeL5WwShk7xm7qmaXB/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 4.4 FINAL Task 2A_PDF
TASK 2B: COLLATERAL
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| Fig 5.1 FINAL poster design JPEG |
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| Fig 5.2 FINAL poster mockup JPEG |
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| Fig 5.3 FINAL poster on different mockups JPEG |
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| Fig 5.4 FINAL animated invite (GIF) |
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| Fig 5.5 FINAL ticket collateral design (front - day1) JPEG |
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| Fig 5.6 FINAL ticket collateral design (front - day2) JPEG |
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| Fig 5.7 FINAL ticket collateral design (behind) JPEG |
<iframe src="https://drive.google.com/file/d/1LMWGUA1RT6tDI7ptzjGxU8fqzEZRge0y/preview" width="640" height="480" allow="autoplay"></iframe>
Fig5.8 FINAL Task 2B_PDF
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| Fig 5.9 FINAL flat lay JPEG |
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| Fig 5.10 Task 2A & 2B compilation JPEG |
<iframe src="https://drive.google.com/file/d/12_2fZ0C075SuxK-sjlXioQ8vOStTapRa/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 5.11 Task 2A & 2B compilation_PDF
TASK 03: DESIGN EXPLORATION & APPLICATION
♡ Week 09/10 - 13, 27/05/2022 - 24/06/2022
TOTAL TIME SPENT :
♡ Task 03 (57 hours)
The idea is to create a full set of typeface inspired by a font used in one of NCT Dream's (a k-pop group) album releases. I wanted to do this idea because I thought the font looked unique, so it should be fun trying to develop a full set of typeface.
TASK 03: DESIGN EXPLORATION & APPLICATION
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| Fig 6.1 FINAL beatbox type JPEG |
<iframe src="https://drive.google.com/file/d/1vqcXSxAqFm0wZVflYpfkzcsmCdp-vRte/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 6.2 FINAL beatbox type PDF
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Fig 6.3 FINAL A3 poster JPEG (coloured)
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| Fig 6.5 FINAL A3 poster mockup JPEG (coloured) |
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| Fig 6.7 FINAL keychain JPEG |
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| Fig 6.8 FINAL keychain front & back JPEG |
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| Fig 6.10 FINAL T-shirt (black and white) JPEG |
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| Fig 6.11 FINAL acid wash T-shirt (light and dark) JPEG |
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| Fig 6.12 FINAL Bucket hats JPEG |
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| Fig 6.13 FINAL Sugar pop star coaster JPEG |
TASK 03 - DESIGN EXPLORATION & APPLICATION COMPILATION
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| Fig 7.1 FINAL task 03 compilation JPEG |
<iframe src="https://drive.google.com/file/d/1qpiIsqHCu0YWgrEgH3SlCz6R6jJK9t2K/preview" width="640" height="480" allow="autoplay"></iframe>
Fig 7.2 FINAL TASK 03 PDF
TOTAL TIME SPENT ON ALL TASKS :
♡ Exercise 1 - Typographic Systems (36 hours)
♡ Exercise 2, Part A - Finding Type (21 hours)
♡ Exercise 2, Part B - Type and Image (7 hours)
♡ Task 2A - Key Artwork (36 hours)
♡ Task 2B - Collateral (48 hours)
♡ Task 3 - Design Exploration and Application (57 hours)
= 205 hours
REFLECTIONS :
Experience -
Prior to this, I didn't take the typography module so I'm unsure about the workload difference but Advanced typography definitely felt more difficult. I only have knowledge of typography through my diploma so experiencing this module definitely allowed me to gain more insights into typography, more specifically with type design. The tasks for this module were enjoyable to me, especially tasks like arranging types and making layouts. I wasn't really interested in typography before but this module made me realise how interesting typeface construction could be. I also liked how this module gave us the freedom to explore and create designs based on our interests. Especially in Task2A&B, it really gave us the room to experiment more (and discover?) with our own style. All in all, I had a good experience throughout this module. Though things were quite difficult at times (burnt-out moments), I still managed to be strong and pulled through the entire semester.
Observations -
I observed that it takes me much longer to complete tasks like constructing typefaces compared to making or arranging layout designs. Longer in the sense that I had to sit down and take some time to think about how I wanted to go about that task. Whereas for arranging layout, etc the idea just pop up to my mind naturally. I also observed (personally) that I would feel demotivated to continue my work if I receive some criticism about it. That's why in my previous individual reflection I mentioned that perseverance is key. After observing this issue about myself, I trained myself to be resilient. No matter how difficult it gets, I told myself I have to continue in order to reach the goal that I was aiming for. Besides that, I also observed that it is important to read up on books/articles or posts regarding the design industry since it can greatly benefit us when working on our tasks.
Findings -
I found that there are a few aspects to consider when designing a brand/logo. It takes much consideration and works to successfully portray the brand identity/ brand message. Secondly, I also found that I'm still (a little) bad at dealing with criticism. This is something that I have to overcome and work my way through since I know it gets much worse if I'm stepping into the working industry. Apart from design findings, proper time management is also another valuable takeaway from this module/semester. I struggled with some parts since a few of the subjects I took this semester had heavy workloads. Learning from my mistakes, I began to allocate and manage my time properly by using a planner to track my progress. This was a lifesaver since it allowed me to successfully complete everything by the given deadline.
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