Digital & Social Media Communications - Final Compilation
Ellyn Saw Mei Hui / 0353358
Bachelor of Design (Hons) in Creative Media
Digital & Social Media Communications Final Compilation
Digital & Social Media Communications Final Compilation
LECTURES
♡ 06.04.2023 Week 01
Lecture #1 - Introduction & guest lecture
For this week, Mr Asrizal briefed us through the MIB and explained what we have to do for each task. He also mentioned that we will have to form our own groups as the assignments will be group tasks. After that, we were told to attend a DESIAP lecture after the class.
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| DESIAP guest lecture |
INSTRUCTIONS
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GROUP 1 - GROUPMATES :
- Ellyn Saw Mei Hui 0353358
- Ivy Jee Yi Jie 0346713
- Loh Shu Huan 0349621
- Tee Yi Qing 0343456
- Thoo Hui Ying (Rebecca) 0350359
TASK 1 (WEEK 01) :
♡ Work in chosen group, observe anda analyse data from Google Merchandise Store
♡ Note down the data that catches our eye or with interesting patterns
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Fig1.1 FINAL task 1 - Google Analytics submission, PDF
TASK 2 & 3:
♡ Work in the same group chosen for Task 1
♡ Find a client and propose our idea of creating / managing their social media for them
♡ 6-7 weeks of content, 3 posts per week with minimum 1 video
WEEK 02/3
♡ We were focused on finding our client for these 2 weeks. Initially we only focused on F&B (cafes) so we approched XOXO Cafe on campus but due to their response being slow, we decided to search for other clients. After discussing, we thought of enlarging our search radar to other brands like candles, soaps, etc to stregthen our chances of securing a client. We've sent out Instagram DMS, e-mails and everything but it was really difficult to get their response. So, I decided to search on Google for brands or companies that are hiring Social Media Interns and stumbled upon our client - Alocha Kombucha!
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| Fig1.2 Email to Alocha Kombucha |
♡ After reaching out and setting an online meeting with our client, we proceeded to create a presentation slide to brief on our project and ask the client some questions regarding the brand.
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Fig1.3 Project briefing with client
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| Fig1.4 Online meeting with client on 21/4/2023 |
WEEK 04
♡ This week we focused on analysing the social media of Alocha. Some of us worked together to analyse while some of us worked on content ideation. We wrote down all our ideas into a Google Sheet.
Fig1.5 Alocha Brand Analysis (PDF link)
WEEK 05
♡ Proposal sent to client, approved on May 2nd, 2023
Fig1.6 Alocha proposal (PDF link)
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| Fig1.7 Proposal feedback from Ms Joanne (owner of Alocha) |
SOCIAL MEDIA CONTENT PLANING OVERVIEW
♡ For optimal viewing, please view using Google Sheet instead!
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Fig2.1 FINALISED content ideas (Google Sheet link)
MAY CONTENT CALENDAR OVERVIEW
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Fig2.2 MAY 2023 content calendar (Google Sheet link)
JUNE CONTENT CALENDAR OVERVIEW
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Fig2.3 JUNE 2023 content calendar (Google Sheet link)
OUTDOOR SHOOTINGS
TDS WEEK 06
♡ This was our first week of content shooting and we decided to do it at my place! Ivy was the one who brought the drinks since our client passed it to her while me, Shu Huan and Yi Qing were in charge of preparing props for photoshooting! We started shooting arounf 11:30am and finished around 2pm. It was considered one of the hottest month in Malaysia so by noon it was sooooo hot that we were all suffering + sweating alot under the heat. Luckily there were wind and some clouds to block the sun if not I don't think we were able to continue shooting.
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| Fig3.1 Behind the scenes @ the pool |
♡ Contents shot at my place were some product shots
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| Fig3.2 Behind the scenes @ study room |
♡ W1 POST: Summertime with Alocha & Picnic with Alocha
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| Fig3.2 Summertime with Alocha draft photos |
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| Fig3.4 Picnic shoot #1 |
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| Fig3.5 Picnic shoot #2 |
Fig3.6 FINAL packaging stop motion reel (Link to video)
♡ On the same week, we also went to XOXO Cafe on campus to shoot for our 520 (Chinese Valentine's Day) post! We had to order some food/cakes for the shoot but by the end of the shoot you could already see the cake melting off as the food was served to us pretty late :(
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| Fig3.7 Behind the scenes of 520 shoot |
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I was also the PIC of this content!Fig3.8 FINAL 520 with Alocha reel (Link to video)
TDS WEEK 09
♡ Reel to promote Alocha Kombucha at Tastefully Food Expo! Idea inspired by the funny reel trend of 'What are you listening to?' (inspo source)
This content was shot at campus and I was the PIC so I was also in charge of editing the clips together.
Fig3.9 FINAL Alocha x Tastefully Food Expo reel (Link to video)
TDS WEEK 10
♡ This week Alocha was participating in Tastefully Food Expo so me and the team went to on the first day of the expo, 9th June 2023 to shoot some contents!
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| Fig4.1 At tastefully food expo |
♡ Everyone in our group was present besides Shu Huan because she was sick :<
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| Fig4.2 Photo with our client |
♡ Contents shot at Tastefully were 1L kombucha product shots
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| Fig4.3 1L kombucha product shots |
♡ W4 POST: Wes Anderson x Alocha
Fig4.4 FINAL Wes Anderson x Alocha reel (Link to video)
♡ W5 POST: Interview with Alocha
Fig4.5 FINAL Interview with Alocha, PART 1